Lead designer

2025
Aura

This streaming app uses large language models to match users with content based on emotional context rather than viewing history. Users describe their mood in natural language—"something cozy but adventurous" or "post-breakup recovery"—and the AI recommends films by understanding nuanced themes and emotional resonances that traditional pattern-matching algorithms miss. The concept addresses current recommendation engines' limitation of relying on statistics rather than semantic understanding of why content appeals to specific sensibilities.